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Looking for toys and children’s products manufacturers in Mainland China? In this article, we list some of China’s leading suppliers for the following toy categories:
Plus and soft toys
Electronic and RC toys
In addition, you’ll also learn what every importer must know about toy safety standards, quality inspections, private label toys, MOQ requirements, and the best supplier directories for sourcing additional toy manufacturers.
Plush & Soft Toy Manufacturers
Woodfield Toys Limited
Founded in 2009, Woodfield Toys Limited is a well-known manufacturer of soft and activity toys that export their products to global clients like Target, Wal Mart, Disney, Toys Rus, and Tommy. Their head office and the 5000 sqm factory is based in Dongguan, Guangdong, Mainland China.
The product range from Woodfield Toys is not only limited to soft toys but include several other products like:
They also offer OEM services to their clients with a promise to develop customized products according to clients’ specifications in just three days.
Woodfield Toys exports 100% of its products to North America and Europe. They currently employ around 400 people with a monthly capacity of 150,000 pieces. On average, they offer 20 new product designs every month.
Dongguan Yi Kang Plush Toys Co., Ltd, is an OEM and ODM toy manufacturer and exporter that claims to be ISO 9001: 2008 certified. Their 5000 sqm factory based in Dongguan, Guangdong, Mainland China manufactures around one million products every month.
The company offers a wide range of plush products and different other types of toys. Some of their popular product categories include:
Plush pillows and blankets
Plush slippers, keychains, and puppets
Plush backpacks and purses
They export mainly to North America and Europe. Some of their major clients include Walt Disney, Coca-Cola, and McDonald’s.
The company claims to produce customized products within seven days based on precise client specifications.
Address: Qilingcheng Industrial Park, Zengbu Village, Chashan Town, Dongguan, Guangdong, China (523397)
Yangzhou D King Toys & Gifts Co., Ltd.
Based in Jiangsu, Mainland China, Yangzhou D King Toys & Gifts Co., Ltd. is a leading manufacturer and exporter of plush toys, gifts, and children’s garments.
The company was established in 2012 and offers a large variety of options when it comes to plush toys. Some of their top products include:
According to the company, all of their products are manufactured according to international standards like ASTM and EN-71. In addition, the company also claims to have passed BSCI, Target, SEDEX 4 Pillars, and ISO 9001 factory audits.
With more than 800 employees, a large factory, and 300 sewing machines, they have the capacity to deliver large orders in a short time.
Address: No. 150, Shugang East Road, Hanjiang District, Yangzhou, Jiangsu, China (Mainland)
Wooden Toy Manufacturers
Yunhe Sally Craft Co., Ltd
Yunhe Sally Craft Co., Ltd. claims to be an eco-friendly manufacturer and exporter of wooden toys and other accessories. The company was founded in 2008 while their head office and factory are based in Zhejiang, Mainland China.
You can choose from a wide range of options that include:
Wooden and bamboo toys
Woodcrafts and wood chess
Wood packing gift packs
Wood children furniture
Toy musical instruments
According to the company, their products and factory meet all international standards that include CE, EN71, ASTM, ST, and CHPA.
They also offer ODM, OEM, and OBM services to their client.
Address:9-5, Lantau Peak Street House, Lishui, Zhejiang, China (323600)
Zenit Industrial (Ningbo) Co. Ltd
Zenit Industrial (Ningbo) Co. Ltd. was founded in 2007 as a manufacturer and exporter of children’s products. They offer a wide range of products from children’s bikes to skates, but they’re most known for their wooden and plastic toys.
Some of their most popular products include:
Sand play toys
Push & pull baby toys
The company also claims that its factory based in Zhejiang, Mainland China, has passed BSCI audits. They also offer both OEM and ODM services, while their primary export markets are North America, Australia, and Southeast Asia.
Wenzhou Times Arts & Crafts Co. Ltd. is a large manufacturer of wooden toys based in Zhejiang, Mainland China with a yearly turnout of 60 million pieces. The company was founded in 2003 that now employs more than 130 people and owns a 6,200 sqm factory.
When it comes to options, you can choose from a large variety of toys that include:
Educational and learning toys
Even though they sell their toys under their own brand name ESA, but also offer OEM services. Some of their major global clients include ICBC, Hello Kitty, Walt Disney, Walmart, and Target.
According to the company, they’re ISO 9001 and ISO 14001 certified company and have passed several audits and testings like BSCI, EN 71, ASTM, CE, and CHPA.
Address: A1-A2, 5F, Times Square, Wenzhou, Zhejiang, China (325000)
Plastic Toy Manufacturers
Dongguan Changan Rongqi Toy Factory
Dongguan Changan Rongqi Toy Factory was founded in 2009 as a manufacturer and exporter of plastic toys. They offer both OEM and ODM services to their clients and exports almost 100% of their manufactured products to other countries. However, Western Europe and North America are their biggest markets.
Their most popular product categories include:
Rubber and other bath ducks
LED flash toys
Color change toys
According to the company, they have also passed several audits and testings for certifications like BSCI, EMC, EN71, and RoHS.
Yixing Great Plastics Product Co., Ltd. was founded in 2002 as a plastic and rubber toy and mainly balls manufacturer and exporter. According to the company, they have passed ISO 9001: 2000 certification in 2005, BSCI audit in 2008 and 2011, and GSV audit in 2010.
Their most popular products include:
Massage, yoga, gym, and exercise balls
PVC toy balls
They export 100% of their products to other countries with North America and Western Europe their biggest markets. Some of their well-known global clients include Target, Aldi, Lidl, Disney, and Tesco.
Address: Shidang Village, Zhangze, Dingshu Town, Yixing, Wuxi, Jiangsu, China (Mainland)
Educational Toy Manufacturers
Hangzhou Times Industrial Co., Ltd.
Founded in 2006, Hangzhou Times Industrial Co., Ltd. is a leading manufacturer of educational toys based in Zhejiang, Mainland China. They’re most known for their magnetic toys designed for educational and learning purposes.
You can choose from a wide range of magnetic and other types of toys that include:
Solar toy kits
DIY assembly toys
According to the company, all of their products have passed ASTM and CE standards testing.
They also offer OBM, ODM, and OEM sizes, while their 5,700 sqm well-equipped factory can deliver large orders in limited time. Their primary export markets are North America and Australia.
Cangnan Huaou Crafts & Gifts Co., Ltd is a well-known manufacturer and exporter of educational toys, crafts, and gifts based in Zhejiang, Mainland China. They are most known for paper-made products like board games and puzzles.
Wooden learning games
They export more than 80% of their products to foreign countries with Europe and North America as their biggest markets.
Address: Rm. 412, 4th Floor, Front Building, Zhongya Fodder Yard, Crossing Of Jianxing Road And Cangnan Road, Lingxi Town, Cangnan County, Wenzhou, Zhejiang, China (Mainland)
Guangdong Zhenfeng Science And Educational Toys Co., Ltd.
Guangdong Zhenfeng Science and Educational Toys Co., Ltd. is a leading manufacturer of learning toys, plastic toys, and building blocks. Established in 1998, the company owns a large 15,000 sqm factory in Chenghai, also known as Chinese Toys City.
They allow you to choose from a wide range of options that include:
Amusement park series
Series of machine
According to the company, all of their products are have passed EN71, 3C, and ASTM certifications.
They sell their products under one brand name LoZ but also offer OEM services to clients.
Address: South Side of Dengfeng Rd., Xinshiqu, Guangyi Subdistrict, Chenghai Dist., Shantou, Guangdong, China (Mainland)
Electronic Toy Manufacturers
Rastar Group was founded in 2000 as a manufacturer of electrical toys for kids. They export their products to 47 countries including the US and many countries in Europe.
Their most popular products include:
Licensed RC (radio control) cars
Licensed Ride On cars (6V/12V)
Kids walking suitcases
They currently employ more than 3,000 people while their offices are based in Guangzhou, Hong Kong, Shantou, and Zhangzhou. According to the company, they have passed several tests and audits that include GSV, ICTI, BV, etc.
They sell some products under their own brand name, RASTAR.
Address: (North Side of Xiadao Road, Shanghua Town) Xinghui Industrial Park, Chenghai District, Shantou, Guangdong, China (Mainland)
Shantou Jianfengyuan Toys Co., Ltd.
Shantou Jianfengyuan Toys Co., Ltd. is a well-recognized toy manufacturer that was founded in 2007. They have a large factory that covers around 20,000 sqm of land. They are most known for their high-quality radio control cars and remote control big wheel climbing trucks.
According to the company, they have several certifications that include EN71, FCC, EMC, RoHS, ASTM, and TTE. They also claim to have an ISO 9001 certification. They export to mainly North America, Europe, and South America.
Some of their most popular products include:
Authorized RC cars
Licensed RC cars
Off-road RC cars
Remote control cars
High-speed RC cars
They also offer ODM services to their clients.
Address: Liannan Industrial Park, Nanwan Village, Lianxai Town, Chenghai District, Shantou, Guangdong, China (Mainland)
Toy Safety Standards & Regulations
Toys and other children’s products are regulated in almost all countries. Toy safety standards also tend to be stricter, than those applicable to products for adults. These safety standards set strict requirements for physical properties (e.g., no sharp edges) and substances (e.g., lead and phthalates).
Toy safety standards and regulations also exist in other countries, such as the UK, Australia, New Zealand, and Canada.
Quality inspections are always necessary when importing toys from China, or anywhere for that matter. The standard cost for a 1 day inspection is around 300 USD.
Here are some points that should be included in your QC checklist:
Label check (especially compliance marks)
Packaging contents check
Packaging design check
Toy Quality Inspection Companies
Several companies in Mainland China offer toy quality inspections. Here are a few examples:
How do I ensure compliance with relevant toy safety standards?
Ensuring compliance requires that you first confirm which standards apply to your product. Specific details, covering chemicals, heavy metals, and physical properties can be found in all ASTM and EN standards.
Further, you must also create label files, get your product lab tested and issue documentation.
Keep in mind that toy manufacturers in China, and elsewhere, are not compliance experts. It’s up to you to manage the process, and all documents must be issued in your company name, and valid for your products.
You cannot use the supplier’s own test reports or compliance documents.
What can happen if I import non-compliant toys?
Importing non-compliant toys and other children’s products is illegal and can result in a forced recall. If someone is injured by your products, you will face far more severe consequences.
It goes without saying that the authorities have good reasons to be even more strict when it comes to toys and children’s products.
Why don’t toy manufacturers in China take responsibility for product compliance?
Because it’s not their job to keep track of product regulations and safety standards in other countries. It’s up to you as an importer to ensure that you provide the manufacturer with a product design that is ‘designed for compliance’. This means that you must take the following into consideration:
1. The product must be designed according to the applicable safety standards (e.g. no small or removable parts
2. You must create the correct label files for the product and the packaging
3. You must book lab testing to verify compliance
4. You must create all mandatory documents, such as the CPC in the United States or the DoC in the EU
Toy manufacturers, in China and elsewhere, are not retailers. They manufacture toys according to specifications. Keep in mind that this is not unique to toy manufacturers in China, but also applies to those based in Vietnam, India, and elsewhere.
Their job is done when they deliver the product, and it’s up to you to ensure that the design is inherently compliant.
Is it possible to import private label toys from China?
The benefit, compared to importing custom-designed toys, is that you can significantly reduce or even eliminate the tooling cost. You don’t need to pay for molds that already exist. It can also speed up time to market as the sampling process can be wrapped up in weeks rather than months.
However, private-label toys are still subject to the same toy safety standards and other compliance requirements as all other toys. At the very least you’ll need to:
1. Submit the private label toy for third-party lab testing
2. Create label files (e.g. CE mark or CPSIA tracking label)
3. Create compliance documents (e.g. CPC, DoC, and technical file)
What is the MOQ when importing toys from China?
Most suppliers set a minimum order quantity (MOQ) requirement between 500 to 1000 pcs per order. There may be some flexibility when it comes to the MOQ per design, color, and material.
Can I order product samples from these suppliers?
Yes, you can order pre-production samples from the supplier, before you commit to a larger production run. Before doing so, however, you need to prepare a product specification, which normally includes the following:
Bill of materials
Compliance requirements (e.g, ASTM F963)
Want to contact these or other suppliers?
Looking for additional toys and children’s products manufacturers in China? Alibaba.com and Globalsources.com are the two largest supplier directories, listings hundreds of thousands of suppliers in Asia.
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Co-founder of Asiaimportal (HK) Limited and based in Hong Kong. He has been quoted in and contributed to Bloomberg, SCMP, Alibaba Insights, Globalsources.com, China Chief Executive, Quartz Magazine and more.
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