Price Negotiation with Chinese Suppliers: A Complete Guide

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Trying to figure out how to negotiate and get a better price from your supplier? Going too hard on the price negotiation can result in terrible quality issues and unanswered calls.

If you ask me, successful price negotiation is about finding the right equilibrium, where you pay the right price for the right quality, while the supplier can make enough money to stay in business and pay their owners and employees.

That’s not asking for too much.

Keep reading, and learn why you should not haggle your way down to poor quality, how you can prevent your supplier from jacking up the prices, and why you must be ready to stand up and walk away if they try to do so.

This is covered

  • Set your target price
  • Price negotiation is expected in China
  • Accept that the supplier must also make a decent profit
  • Be clear about your quality requirements before you start negotiating
  • Price negotiations must be done at the right time
  • Be ready to walk away at any time
  • Stay up to date on raw material costs
  • Other ways to get a better price

Set a realistic target price

Before you can engage in meaningful price negotiation, you need to set your target price. If you don’t already have one, you’ll need to contact suppliers to request quotations, and thereby find a price baseline.

Your supplier will ask you for both your specifications and target price when asking for a lower price. Sometimes they even ask before sending an initial quotation.

Further, it also helps you to know what to aim for. That said, your target price must be realistic.

Price negotiation is expected in China

Chinese suppliers don’t expect you to accept the first price offer. Price negotiation is even expected, and you’ll surprise your supplier if you don’t even bother to raise the question.

While there are limits to how far you should push the price, it’s alright to send them your target price and ask them to go down to match it.

Some may lower a bit while others walk away.

If the supplier quotes a price that’s way above your target price then ask why, and also share prices offered by other suppliers.

Further, I recommend that you request a price reduction shortly after having received the initial price quotation from the supplier.

Accept that the supplier must also make a decent profit

Rather few importers are aware of the (very) low-profit margins that most Chinese suppliers struggle with. It’s simply not possible for them to offer a 10 to 20% price reduction unless the price was way off, to begin with.

Asking them to lower the price more than 3 to 5% is the same as asking the supplier not to lose money on your order.

Yet, many importers are obsessed with price haggling and try to force the supplier to make a loss.

If you’re lucky, the supplier will simply tell you to go somewhere else. If you are not as lucky, they may actually give in and lower themselves to your (unrealistic) target price – and adjust product quality accordingly, something that may come as a nasty surprise further down the line.

A product can be made using various different quality standards, materials, and components.

For example, a zinc alloy watch can be made for less than 5 dollars, while the same design made in 316L stainless steel can cost four times as much – around 20 dollars.

In such a scenario, you have successfully priced yourself out of a good offer, only to pay a premium for a low-quality product. Not to mention the number of defective units. You will also get less attention from the supplier, as they will focus on customers that they can make a worthwhile profit from.

All of this makes sense. Yet, in the west of coming from the viewpoint that a ‘deal is a deal’ and that it’s up to the supplier to ‘produce high-quality products on time’ regardless of whether or we price them down below the production cost.

Because you have more orders in the future. And the supplier should for that reason ‘invest’ in you, because your product is special, and so on.

But the mindset in Asia is different. Don’t forget that they have salaries to pay too, and it’s not like they are swimming in cash, to begin with. Customers that pay slightly better get much better quality, lower defect rates, and better treatment. Not always, but often.

Go ahead and try to shave off a few percentages, but don’t become obsessed. At the end of the day, what will a 10% or even 20% reduction on the factory price even do for your business?

Perhaps you should be more focused on cutting costs elsewhere if that is so important.

Price negotiation in China

Be clear about your quality requirements before you start negotiating

A product can, as I mentioned, be made using different materials and components. You need to have a ‘fixed’ product specification and understanding of what makes or breaks the quality of your product.

Otherwise, you can’t say if a price is good, or bad.

18 dollars is a decent price for a stainless steel watch.

11 dollars is a terrible price for a zinc alloy watch.

If you don’t understand the specifications and customization options for your product, you cannot successfully engage in a price negotiation.

Price negotiations must be done at the right time

You can’t start negotiating after a supplier has made the tooling and prototypes for you. At this stage, they already know that they got you.

They already know that you will place an order. Hence, they have no incentive to reduce the price.

What else will you do at this stage? You have spent months, and possibly hundreds of dollars, on samples and molds.

Will you just dump the supplier and spend six months developing new samples elsewhere, for the sake of shaving off a few dollars on the unit price?

You won’t, and they know that.

Negotiate the price before you make any commitments to the supplier, not when you are stuck.

Be ready to walk away at any time

Let’s look at price negotiation from the opposite side.

What if the supplier decides the raise the price, just when you are about to place the order?

This happens, and the suppliers tend to have all sorts of reasons. Labor costs went up. Taxes went up. Material costs go up. It’s their ‘most busy season’.

It doesn’t matter. They got you, or at least they think they do.

If a supplier tries to rip you off at this stage, you must be ready to walk away.

Yes, even if that means you have to start over from scratch. Or well, at least go back to the product sampling process.

If you let the supplier bully you even before you have placed an order, you are safe to assume that they will continue such behavior in the future.

Stay up to date on raw material costs

You don’t want to make an impression that you are gullible.

When you engage a supplier, you should mention that you have read up on current commodity and raw material prices.

This will weaken the case for the supplier to offer a higher price, or raise the price between orders.

You can, for example, use the following two sources:

Chinese suppliers also cite increasing labor costs and taxes, when providing a context for a price increase.

However, labor costs increases have panned out in recent years, and the Chinese government has been quite diligent in lowering taxes for small to medium-sized businesses too.

What are some other ways to get a better price from a factory?

Price negotiation is far from the most effective tool if you want to reduce your unit prices. Here 5 methods that will likely reduce your price far more.

1. Buy larger volumes

This one might seem fairly obvious – buy more and you’ll get a lower unit price. However, many importers tend to buy from more suppliers than necessary and thus lower the quantity purchased from each one of them.

Orders can easily be concentrated on a smaller amount of suppliers if you base your product selection on what the suppliers have to offer, rather than selecting a number of suppliers on a predetermined product list.

2. Use standard materials and components

A product is a composition of materials and components. Your supplier needs to purchase these materials and components from their subcontractors. A large number of various components and materials results in a higher amount of purchases that need to be made, and thus higher costs.

The best way to avoid this issue is simply to reuse the same materials and components in several products. A positive side effect of this approach is that you might also be able to lower the suppliers Minimum Order Quantity (MOQ) requirement.

3. Avoid unnecessary product customization

Customized products often require customized tooling, such as injection molds. While an injection mold can be used for a very large number of units (often counted in the hundreds of thousands) it’s in general paid for by the importer.

Thus the more customized products you order, the higher the tooling cost will be. If you’re specifically importing unique products that have no equivalent on the market, then you can stop reading.

However, plenty of importers fail to understand that even the slightest change in a design may lead to dramatically increased tooling costs. I list my suggestions below:

a. The importer is usually expected to pay for any additional tooling. Avoid product customization unless it’s essential

b. Limit the product customization to components and/or materials that don’t require expensive tooling

4. Lower your quality requirements

I’ve seen plenty of situations where the importer requires a quality standard that simply cannot be matched by the supplier. This could be dimensional tolerances that are too narrow or other product specifications that are all but impossible for the supplier to comply with.

From the supplier’s perspective, quality requirements that are very hard to reach increases the waste and the risk of a total loss. The end result is that the supplier is forced to raise the price in order to compensate for the increase in waste and risk.

If a supplier clearly communicates that your requirements are hard or impossible to reach, you should do any of the following;

a. Look for another supplier

b. Accept a price increase

c. Adjust your requirements according to the supplier capability

5. Book sea freight instead of last-minute air freight

Even though the freight cost is not decided by the supplier, many importers tend to waste money on not so cost-efficient transportation. Sea freight is in general much cheaper than Air Freight, something that can have a big impact on the unit price.

However, Sea freight is not as fast and takes around 30 to 40 days to reach most ports in Europe and North America. Thus it requires the importer to have some foresight and place the order well before the existing stock runs out.

It’s rather common that importers end up wasting their profit margins on expensive last-minute air freight bookings because they “simply cannot wait 35 days” for the cargo to arrive.

This is what I advise you to do;

a. Place your order at least 3 months before you expect to run out of stock

b. Ask your supplier to quote you a DAP price that includes shipping all the way to the final destination


When should I ask for a lower price?

I recommend that you ask for a lower price after receiving the initial quotation. You should also make your supplier aware of your target price.

Can you bargain on

Yes, you can request a quotation and ask for a lower price using the Alibaba message system. The supplier can adjust the price freely, and don’t get in the way between the buyer and seller when it comes to price negotiation.

Do I need to be in the factory to negotiate the price?

While price negotiation is generally faster and effective when done face to face, you can still negotiate via email, Skype or WeChat.

Ready to import and launch your own product?

We know how hard it can be to go from an idea to a mass-produced and profitable product. The Starter Package is the only all-in-one solution that includes everything you need to get through every step of the process:

a. Private Label & OEM Product Manufacturer Lists

b. Product Specification Templates

c. Product Label Samples

d. Compliance Document Samples

e. Tutorials, Video Walkthroughs and Task Lists that guide you step-by-step through the entire process

In addition, you can also book quality inspections, lab testing, and shipping directly from the platform. Click here to learn more.

Buying Private Label Products in China: A Complete Guide

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Planning to import private label (ODM) products from manufacturers in China? While it can definitely save time and money, private labeling also comes with intellectual property risks and potential quality issues.

Keep reading, and learn what importers and Amazon sellers must know before buying private label products from China.

This is covered
  • What is private labeling?
  • Examples of private label products
  • Pros and cons of private labeling
  • How to find private label factories
  • Why most factories don’t offer ‘true’ private labeling
  • Logo and labeling costs
  • Printing specifications
  • Product packaging
  • Product safety, labeling, and compliance

Bonus: Selling Private Label Products on Amazon – Q&A with Rachel Greer Continue reading Buying Private Label Products in China: A Complete Guide

Bureau Veritas InSpec Platform: Q&A With Chris Lai

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BV InSpec

Bureau Veritas launched their InSpec platform earlier this year, enabling small businesses and Amazon sellers to book quality inspections in more than 20 countries online.

In this interview with Chris Lai at Bureau Veritas in Hong Kong, you will learn why they launched the InSpec Platform, how you can use it to save time and money when booking quality inspections – and what you can expect in the future.


We are pleased to offer a coupon, IMPORT30USD, to all subscribers today. Simply become an InSpec by BV registered user here and save an extra USD30 off your bookings until December 31st, 2019. Our standard price starts at USD245 per man-day when you book in advance.

About Bureau Veritas

Founded in 1828, Bureau Veritas is a global leader in Testing, Inspection, and Certification (TIC), delivering high-quality services to help clients meet the growing challenges of quality, safety, environmental protection, and social responsibility.

Bureau Veritas (BV) has over 12,000 TIC specialists including inspectors, auditors and lab professionals located in all the major sourcing and selling regions ready to help With rich consumer product knowledge, BV helps verify your product meets the safety and quality requirements for your destination market, and your factories maintain best in class process controls around quality, security, social and environmental compliance. Continue reading Bureau Veritas InSpec Platform: Q&A With Chris Lai

How to Pay Suppliers on Alibaba: A Complete Guide

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Found a supplier on Alibaba but not sure how to pay them? In this guide, you will learn how to pay suppliers on the #1 supplier directory, both through the built-in Alibaba payment gateway and ‘off-platform’.

Keep reading and learn how you can pay suppliers by wire transfer, credit card and the secure payment system – and how you can claim a refund if the goods are not matching the product description.

In addition, you will also learn why a refund cannot always be taken for granted, and how you can prepare for, and win, a dispute.

This is covered

  • Telegraphic Transfer (Bank Transfer)
  • Alibaba Secure Payment (Escrow)
  • Alibaba Payment Links
  • Pay Later
  • Alibaba Online Transfer

Telegraphic Transfer (Bank Transfer) is a supplier directory – an online platform for finding factories and trading companies in China, and other countries around the world.

While has in recent years expanded into providing payment solutions, most buyers go here to find suppliers and then continue business discussions elsewhere. Hence, the transactions are still for the most part made outside of the ecosystem. That is likely to change in the future but is the case at the time of writing.

We often receive questions about ‘how to pay suppliers on Alibaba’, but the truth is that they are paid the same way as manufacturers that are not listed here – and that is mostly via telegraphic transfer. Continue reading How to Pay Suppliers on Alibaba: A Complete Guide

What are the documents required to import products from China?

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import documentation

Planning to import products from China, India or Vietnam? Shipping and product documentation is required for all product categories but to a varying extent. In this guide, I will explain which documents you need to obtain when importing products to the United States, Europe, Australia, and Canada.

Is this guide relevant to all products?

Many of the documents listed in this guide are mandatory when importing the following products:

  • Clothing and textiles
  • Watches and jewelry
  • Toys
  • Children’s products
  • Electronics
  • Machinery
  • Medical devices
  • Sunglasses
  • Bikes
  • Helmets

Continue reading What are the documents required to import products from China?

List of Quality Inspection Companies in Vietnam

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quality inspection in vietnam

About to place your first order with a factory in Vietnam? Then you should contact one of the quality inspection companies listed in this article to verify that your products match your requirements – before it’s too late.

Keep in mind that the risk of quality issues is not lower in Vietnam compared to other low-cost manufacturing countries in the region.

Company Overview

  • Sofeast
  • Pro QC International Ltd
  • Quality Control Inspections Vietnam
  • Vietnam Quality Control
  • OFCO Group
  • AS International
  • Vinacert
  • QIMA

How much does a quality inspection in Vietnam cost?

Most companies charge between US$350 to US$400 per inspection in Vietnam. This is significantly higher than in China, where an inspection sometimes can be booked for less than US$200.

While labor costs are lower in Vietnam, the supply chain service industry is not nearly as developed or competitive as in China. Continue reading List of Quality Inspection Companies in Vietnam

Customs & Taxes When Importing from China: US, EU, Australia & Canada

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Understanding import duties, port charges, VAT and other taxes is crucial when importing products from China, especially in a time when trade tensions are at an all-time high. However, each country or market have its own import duty rates and customs value calculation methods.

In this article, we explain what every Importer must know about import duties, customs valuation methods, and other taxes when importing products to the following countries and regions.

  • United States
  • European Union
  • Canada
  • Australia
  • New Zealand
  • United Kingdom

Continue reading Customs & Taxes When Importing from China: US, EU, Australia & Canada

Minimum Order Quantity (MOQ) – Why It’s Required by Chinese Suppliers

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The Minimum Order Quantity (MOQ) requirement sets the lowest quantity of a certain product (e.g. 500 pcs) that a supplier is willing to sell. If the importer cannot reach the MOQ requirement, then the supplier is not willing or able to enter production.

In this article, I explain why the MOQ requirement exists, and what you can do to reduce the number of units you need to buy.

What is the Minimum Order Quantity (MOQ)?

The MOQ requirement is the minimum number of units you need to order from a supplier. It can be set per order, per product, per material or per color. For example, if a supplier sets their MOQ at 500 pcs, then you must purchase at least 500 pcs before they can accept your order.

How do I find out the MOQ of a supplier?

The MOQ is often specified on the suppliers Alibaba page, or website. You can also contact them directly to ask for their MOQ.

Keep in mind that the MOQ is fluid, as it varies depending on a range of factors. In addition, there are also different MOQs to keep track of, not just one.

What is the Minimum Order Value?

A Minimum Order Value is the lowest value of goods a supplier is willing to sell on a per order or product basis. If the Minimum Order Value is set at US$5000, then they will not accept orders below this figure. That said, manufacturers almost exclusively set a minimum quantity rather than a minimum value.

1. Low-profit margins require larger volumes

Most Chinese manufacturers tend to operate on razor-thin profit margins. Often as low as 3 to 4%. Low-profit margins require the supplier to produce a large number of products in order to break even. Continue reading Minimum Order Quantity (MOQ) – Why It’s Required by Chinese Suppliers

Canton Fair Autumn 2019: The Ultimate Guide

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The Canton Fair is the longest-running and the largest trade show in Mainland China. Think of it as the ‘offline version’ of, and you’re getting close. In this guide, you will learn everything importers must know about the Canton Fair:

  • Why should I visit the Canton Fair?
  • Canton Fair Products and Phases
  • Canton Fair Dates 2019
  • Traveling to the Canton Fair
  • Visitor Registration
  • Visa Requirements
  • How to get an invitation letter

As a bonus, I also explain how to prepare and attend the Canton Fair, and manage follow-ups.

  • Why you must prepare a product specification before your visit
  • The questions you must ask each supplier at the trade show
  • How to follow-up with the suppliers after the trade show

Continue reading Canton Fair Autumn 2019: The Ultimate Guide

VAT on Imported Goods from China: A Complete Guide

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Imported from Asia to the EU, or selling cross-border? In this guide, we explain what importers, Amazon sellers, and cross-border e-commerce companies must know about the Value Added Tax (VAT) in the European Union.

We also collaborated with Alex Wyatt from SimplyVAT and Dr. Matthias Oldiges from KMLZ, two of Europes leading experts, to create this comprehensive VAT guide.

This is covered

  • VAT calculations for European importers
  • VAT rates in EU member states
  • How and when to pay VAT
  • VAT registration for EU companies
  • VAT registration for non-EU companies
  • VAT when dropshipping products
  • VAT when selling products online within the EU
  • VAT registration when selling from overseas to the EU
  • VAT when selling on Amazon

What is Value Added Tax (VAT)?

The VAT is a consumption tax in the European Union. In B2C transactions, VAT is always included in the price. If you, for example, buy a product online from an EU based online store, the price you pay includes VAT.

The seller can then subtract the VAT paid on imports, from VAT added on top of the sales price.

Below follows an example:

  • Sales: $10,000 (Including VAT, 20%)
  • Expenses: $5,000 (Including VAT 20%)

This allows us to make the following calculation.

  • Sales VAT: $2,000
  • Paid VAT: $1,000
  • Total: $2,000 – $1,000 = $1,000

Thus, I would need to pay a VAT of $1,000. If I’d spent more on VAT than I added on top of my sales, I would instead get money back from the state.

Continue reading VAT on Imported Goods from China: A Complete Guide