These days it’s common that Ecommerce companies don’t start with one target market in mind. Instead, European importers start selling in the US and EU on day one, and vice versa.
For Startups, it’s expensive to ship stock from the manufacturer to several countries – not to mention how complicated it can be to get a grip of taxes and customs procedures in all those countries.
This is why more companies are using Hong Kong as their main fulfillment center. From Hong Kong, a freeport in southern China with no import duties, you can ship products directly to customers in the US, Europe and the Asia Pacific Region.
In this interview with Steve Suh at Floship in Hong Kong, you will learn how your business can save time and money using Hong Kong as a fulfillment center.
Steve Suh, please tell us a bit more about yourself and your work at Floship in Hong Kong
I am Korean-American from Philadelphia. I Embarked on my start-up career in Shanghai, where I got involved with a Sequoia Capital backed start-up called MyLuxBox, a cosmetics subscription box start-up that later got acquired by jumei.com.
After that exit, I joined China’s largest cross-border e-commerce logistics company 4PX, where I gained knowledge on the industry and led me to kick-start Floship, a platform catered to international merchants – whereas 4PX was China merchant focused.
Regarding work at Floship Hong Kong, started in February 2015, went though a couple rounds of funding led by prominent Asia VC’s and angel investors.
To date we’ve raised more than USD 7 million and, as we continue growing and adding new products, for example, we are soon launching a FBA prep service, a China ecommerce B2C inbound channel, global warehouses and a few other projects we are excited about but aren’t ready to disclose yet that will continue to make it easier for online sellers of all sizes to take advantage of marketplaces globally and participate in the world economy in ways never before possible.
Many of our readers want to know if it’s possible to deliver products, one piece at a time, directly from Mainland China or Hong Kong – to their customers all over the world. Is this possible today?
Yes. This is one of Floship’s most popular offerings.
As far as whether or not this model is possible – it is now at a mature state: it has been going on for over 10 years .
Due to the high volume of e-commerce cross border shipments from China and Hong Kong, there are now cost effective and fast shipping options that have opened up to facilitate cross border trade. Continue Reading →