I’ve spent the last 8 years helping Entrepreneurs go from idea to finished product. While I’ve dealt with both good and (really) bad product concepts – I am a firm believer in a more creative product conceptualization approach.
The Entrepreneurs that succeed are not the ones who happen to find a ‘best seller product’, or by chance identify a one in a million market gap on Amazon.com.
I’d even go as far as saying that I can’t see much of a correlation between how much money they put in, and their chance of success.
I know Entrepreneurs that made it big, investing less than US$10,000 on the whole product launch. I know others that spend ten times that amount, and didn’t even get a final prototype ready.
It’s all about coming up with something new and finding a unique niche in an increasingly crowded ecommerce space.
But, as I will explain in this article, that is a whole lot easier than you probably think.
1. Use public domain artwork and photographs
Old paintings and photographs are generally open for anyone to use. This is also a huge resource that is very underutilized by Ecommerce companies.
There’s a wealth of beautiful European and Asian artwork, that can be applied to apparel, watches, accessories, phone cases and many other product categories.
Any textile, plastic or metal can be printed or engraved with classic artwork or photographs.
This is certainly where I would look for inspiration today, if I was about to launch a new product.
- Waxed cotton watch straps
- Classic artwork printed on textile wallets
- Photography etchings on aluminum phone cases
- Chinese art puzzles
- Rembrandt card game collection