DR.W. signed up for the Starter Package in late 2017. Today, they have successfully developed a new types of watch that can be used as a wristwatch, and a pocketwatch.
Keep reading, and learn how they went from idea, to supplier sourcing and working prototype.
At the time of writing, they are also getting ready for their Kickstarter campaign. One reason is obviously to raise funds, but crowdfunding today is as much about funds, as it is about exposure and proof of concept – before a wider product launch.
Do you want to support DR. W. on Kickstarter?
The Kickstarter campaign is currently active. Visit this page to get your Watch before everyone else.
Reinder and David, please tell us a bit about yourself and what you did before you started DR.W.
Thank you for the introduction Fredrik and ‘hello’ to all the readers.
We are from the Netherlands where we grew up in the same northern region and went to the same university.
We got to know each other about seven years ago when we both started our first job, a traineeship, for a Dutch multinational.
We both had an interest in watches and found out that we had a shared dream of creating our own watch at some time. Although it took some time we are eventually getting there!
So, why did you choose to launch a watch brand?
So we both had this shared goal to create a special watch at a certain moment since we both like watches. Reinder collected many different watches over time. David, at the other hand, was still looking for that perfect watch that he could not find.
We brainstormed about how our ‘perfect watch’ could look like and how we could make it really special.
Eventually, after a couple of years, we were inspired by a real-life problem that Reinder’s brother faced during work. He works in a hospital and is not allowed to wear wrist watches for hygienic reasons.
Alternative timekeepers (for example pocket watches) are limited in choice and also medics might like to wear a wrist watch outside work. Therefore, we came up with a new watch concept that allows you to switch from a wristwatch to a pocket watch (and reverse) in just a few seconds!
Why do we think our watch is made for everyone? Because it is fashionable and it will fit basically every dress code.
Because it will suit all practical occasions, including hygienic restrictions. Because it is a timepiece representing the history of the watch. And, last but not least, because we believe it looks great! Switch your style in just a few seconds! Continue Reading →