The life of every product begins on the drawing board. While most products also stay on the drawing board, that is not John had in mind for his product, The DrawBag.
In this customer success story, John explains how he managed the process, from finding the right supplier and making product samples, to design patents and trademarking.
I believe this product will become really big, so don’t forget where you read about it first!
(And btw, you’ll get something extra at the end of this article)
John, please tell us a bit about your background and why you ended up moving to China.
I’m American, and grew up on the east coast of the US. I worked professionally as an artist, actor, and director in NYC and regionally before moving to Sydney, Australia in 2017 where I helmed the Creative Arts department of a large private school for four years.
I then moved to Guangzhou, China to help launch both the Art and Drama programs at two separate international schools here.
While here, I realized I had the great opportunity to try my hand at manufacturing some of my own design ideas.
I was really impressed the first time I saw your product. How did you come up with this concept?
The DrawBag is basically three existing things combined in a new way: a backpack, kraft paper, and writing/drawing utensils. I had seen kraft-paper emerge as a usable material in fashion bags in the months leading up to my conception of the DrawBag, and while out idea-hunting at the Canton Fair early in 2017, I suddenly made the connection between these three existing elements, which to me as an artist seemed an obvious combination worth creating.
My initial design idea was to create a graduation-specific backpack for high school seniors with which to collect signatures and well-wishes from friends in the last week or so of school, but this idea quickly expanded into a bag that was less specific in its application, and more open and inviting to the unique personality and creativity of each owner in how they might design and use it. Continue Reading →