Only 6 months ago, the Mirror Movement was only an idea. As of today, they just launched their very first product on Kickstarter.
They signed up for the Starter Package in March this year, just before they ordered their first prototype.
In this case study, you will learn how they made it this far in only a few months, and how Simon Stokes and his wife are about to, quite literally, change the shape of the doll industry as we know it.
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First question. How did you come up with this product idea?
My wife is passionate about helping reduce the impact of negative body image on young people, after revealing her own 20 year battle with an eating disorder.
This passion spurred her on to develop the Mirror Movement in November of 2017, a movement for mothers with food and body image issues that also have daughters.
After overhearing our daughters playing in the bath one night, our eldest daughter commented on how beautiful Barbie’s body was.
This alarmed my wife, after all, Barbie’s body is unattainable and unrealistic and she began thinking about the lack of size diversity in our children’s world. This led to her coming up with the idea of a doll range that highlighted the varying shapes and sizes that we come in.
These body sizes are based around the shapes of fruit; you can’t have a fruit salad with one fruit, nor can you have a society that only promotes one body shape.
And this is the first product you’ve launched?
Yes. For the past 25 years I have been working as a teacher, teaching abroad and in Australia. It wasn’t until my wife, who was also a teacher, had the desire to follow her passion to create the Mirror Movement, that the direction of our lives took a turn.
I never imagined that we would be learning how to develop and sell products. It has been an exciting, yet challenging time, but one where i have learned a lot. Continue Reading →