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We’ve been working with Ivan De Miguel, from Spain, for about a year now. Back then, Ivan only had a concept, for an innovative electronic device now called SonicBeer.
Today, after developing his prototype in Shenzhen, he has finally launched his product on Kickstarter.
In this interview, Ivan explains how he came up with this idea, and the challenges he faced along the way.
Ivan, please tell us a bit about yourself
I’m originally from the Basque Country, a region in northern Spain. I studied Biology and Biomedical Physics, with electromagnetic fields and its impact on live systems.
I also participated in the maker and biohacker community, co-founding various associations, and organizing conferences.
I got into various entrepreneurship programs to research about using Ultrasonic technology in fermented beverages, which lead me to develop a product called SonicBeer.
You have a unique product. What exactly is SonicBeer?
SonicBeer is a minimalist and elegant beer enhancer, revitalizes the beer. Let me explain how this work.
“As we drink the beer the foam disappears and with it the aroma and flavor. The beer foam is the natural defensive layer that protects it from oxidation and retains volatiles.
That’s why for all those beer lovers who value the small details we have created SonicBeer.
We use technology to generate ultrasonic waves that excite the carbonated volatile components inside your beer by cavitation breaking some of the intramolecular interactions, generating foam with aromatic compounds in just a few seconds.
Now you can experience a better beer tasting experience with original foam, aroma, and feel.
The technology itself is related to the “cavitation effect” of the ultrasonic waves into carbonated liquids. Ultrasonic waves create small vacuum bubbles or voids in the liquid.
How did you come up with this idea?
Well, during my studies I realized that most of the technology developed at universities never make it to the consumer market.
Additionally, the “Maker Movement”, or more specifically the biohacker community in terms of bio-prototyping, is trying to fix this.
But, despite its attempts, projects with high research requirements never get completed due to long execution times and high costs.
Because of this, I decided to start the journey, but from the opposite direction.
SonicBeer is born with this mentality, not only to launch a family of innovative products and services, but to make real the advances that, sadly, do not usually come to life in universities and research centers.
So, how exactly does it work?
Sonicbeer applies ultrasounds to the beer improving the user experience, but ultrasounds can also be used in brewing processes to increase the alcoholic degree of a beer.
This is just an example of why we are here. Our competitors mentality is different, as it’s more commercial based.
You signed up for the Starter Package in mid-2017. Why did you come to us?
Co-founder of Asiaimportal (HK) Limited and based in Hong Kong. He has been quoted in and contributed to Bloomberg, SCMP, Alibaba Insights, Globalsources.com, China Chief Executive, Quartz Magazine and more.