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Case Study: How We Helped a Customer Launch a Watch Brand in 4 Steps

Suggestion: Watch the 10 minute video tutorial before reading this article

Lanna Watches AB (Sweden) contacted Chinaimportal.com in October 2016. In this Case Study, you will learn how they used the Starter Package 2017 to develop and launch their first product.

All the features and functions mentioned in this Case Study are included in the Starter Package.

Note: The process in this case study can be applied to any product category, not only watches.

All companies and names mentioned in this case study have been altered. The case study is based on email records, images and protocols.

1. Prepare Product Specification

Before even sending a first email to a supplier, the customer created a product specification. This exact process is outlined in Part 1: Create Product Specifications of the Starter Package.

a. Download template and create spec sheet

As all suppliers make products according to the specifications, John (co-founder of Lanna Watches) had to be sure that all technical details were covered. To make sure that they get their specification right, they followed the process in Part 1: Create Product Specification (Above).

To speed up the process, they used Template 1A: Product Specification Sheet, to list all technical details and quality requirements.

b. Research all applicable product regulations (using Module 7 of the Starter Package)

As Lanna Watches AB is based in the European Union, which is also their primary market, compliance with all applicable product regulations is crucial.

Failing to ensure compliance can result in the goods being seized by the customs authorities, something that would be disastrous to a small startup like Lanna Watches.

The problem, for John and his partner, was that they have no clue which regulations apply to Watches in the EU. Luckily for them, the Starter Package includes an entire module for product regulations, in the EU and US, for all the products we cover.


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